Brazil, Lapa, Adhesive Technologies

Analista de Marketing Sr. - Customer Activation

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Driving the penetration of our products and services across various market segments in Brazil;
  • Developing and executing comprehensive Market & Customer Activation strategies and roadmaps to achieve maximum market penetration;
  • Manage all communication and digital activities for Brazil, ensuring effective messaging and engagement with the target audience;
  • Collaborate with external advertising agencies to conceptualize, strategize, and manage advertising campaigns while optimizing costs;
  • Provide valuable insights and business cases to enhance campaign development, guided by a strong point of view and consistent data analysis;
  • Constantly monitoring, tracking, and reporting on campaign performance to drive continuous improvement in Return on Investment (ROI);
  • Managing necessary resources and ensuring timely execution of local initiatives;
  • Design and executing promotional strategies that attract both trade partners and end consumers.


  • Graduation completed in Marketing, Communication, Administration or similars;
  • Advanced English is a must; Spanish is a plus;
  • Relevant Experience in Media, Digital Marketing or Trade Marketing;
  • Strong written and verbal communication skills; ability to interact, manage, negotiate, coordinate effectively and communicate your vision and roadmap to a wide variety of stakeholders;
  • Analytical Profile;
  • Presentation skills;
  • Be able to engage and mobilize the business, development, UX areas, among others for innovation opportunities, working in partnership for the projects to be developed.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23053557
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Smart work/ Flexible working arrangements
Smart work/ Flexible working arrangements Healthcare coverage / Medical insurance
Healthcare coverage / Medical insurance Paid parental leave
Paid parental leave Employee share plan
Employee share plan Retirement / Pension plans
Retirement / Pension plans Employee recognition programs
Employee recognition programs Company gifts
Company gifts Short Friday
Short Friday Performance bonus/Incentives
Performance bonus/Incentives Development opportunities
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