12.02.2009
Ingenious innovators with a nose for business
Some things are just too amazing to be true. At least, that’s what some people think. Nevertheless, true they most certainly are! And at Henkel, the development hit list is constantly being replenished with product innovations that not only prove doubters wrong, but also occasionally turn the market on its head. Each year the “Fritz Henkel Awards for Innovation" are conferred for just that kind of “interference”. Named after the company's founder, appropriately these accolades are in recognition of the kind of genius and business acumen that he represented in his time and that Henkel’s employees are to this day encouraged to emulate.
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